There are thousands of WordPress themes out there, but they’re not all optimized for ecommerce. A successful theme also needs to be well-designed and easy to use. Here are a hand-picked bunch of five that are all these things.
Clicking on any of the screenshots will take you to a full working demo.Let’s start with two from Elegant Themes, who specialize in classy and yes – elegant – WordPress designs.
There are two things I particularly like about Elegant Themes – the good use of typography and white space in their design work, and the perpetual upgrades offer. This means you won’t get caught out by a WordPress upgrade sending your online store wonky.
Wonky is a technical term, hope I didn’t lose you there.
If you need to translate from English into another language, each theme comes with separate language files for easy editing without having to wade through the PHP design templates.
Photography, Arts and Crafts Themes
Finally, here’s a WordPress theme for selling photography, prints or other art. Phomedia from Theme Forest is designed to let your images take center stage, while at the same time allowing for as much text as you need to help guide potential buyers towards a sale.
That’s what I like about this theme over many others – there’s equal thought gone into the commerce side and the art side of the design.
It’s a really nice touch to be able to run time-limited sales easily.
Before choosing any premium theme:
* Choose a design based on your business aims, rather than just because you like it personally. It needs to be appealing to your customers.
* Check the features list of the theme to make sure you can edit everything you need to.
* Don’t buy from a company that doesn’t offer customer support. This is the main reason I don’t recommend free themes to non-technical types – if something goes wrong you have nowhere to go.