116 Niche Social Media Sites for Marketing Your Business

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Quick, how many social media networks are there? Three? Five? Eight? After researching this post, I now know of at least 116 to add to the big, famous networks.

Why niche sites matter

The trouble with only concentrating your social media marketing on networks like Facebook and Twitter is that you ignore passionate, engaged audiences waiting for you on specialist, niche social networking sites.

Suppose you want to get your message across to, let’s say, photography fanatics, environmentalists, food buffs or writers. Why not give yourself a head-start and go straight to a social network that focuses solely on those interests – rather than create a Facebook page or Twitter channel and try to make users go to that?

Marketing is hard enough as it is. It’s always easier to go where your audience is, than to try dragging them to where you are.

The List

All the sites below are currently active, busy and have social interaction as their main – or at least substantial – focus.

There are many sites that have “community” sections strapped precariously to the side of what’s basically an ecommerce enterprise. They tend to be lackluster, quiet or a spammer’s heaven, so they’re not listed here.

Got a favorite I’ve missed? Let me know in the comments.

This list came about because while researching for a new book on generating web traffic I found that existing site lists were hopelessly out-of-date.

The book is out soon and if you’re getting my updates you’ll be able to get a free pre-release copy.

Arts & Artists

3dvia
3D Modelling

Artists2Artists

Art Review

ArtRise

Artpromotivate

Behance
Community for visual artists.

Gaia Online
“The best place on the web to discuss anime, games, comics, sci-fi, fantasy”.

Paintings I Love

Books & Reading

Library Thing
Cataloging and social networking site for book lovers with a million and a half members.

Good Reads

Paperback Swap

Revish

Shelfari
Owned by Amazon.

Business & Entrepreneurship

Biznik
Communities grouped by location – local, national and international.

Project Eve
Network for women entrepreneurs, both online and offline.

ecademy
UK focus.

eWomen Network

Eurocircle
For “Europeans, Europhiles & expats”.

Lawyrs.net
For lawyers.

PROskore
If LinkedIn and Klout had a baby.

Ryze.com
Picky business networking site started by Adrian Scott, a founding investor of Napster. Invitation only but they do allow you to beg.

Spoke.com
Curated content with a business focus.

StartupNation

Xing
Big in Europe, especially Germany.

Ziggs

Cars & Bikes

BikerOrNot
The social network for biker boys and girls.

Car Gurus
Question and answer site for car and automotive aficionados.

Edmunds Automotive Forums

Hemmings

MadWhips
Not sure what role the whips play but this is a car photo site.

Motortopia

The AutoLog

Velospace
Bikes, the manual kind.

Hobbies

Burda Style
For sewing enthusiasts.

Curbly
The name? Who knows. But it’s a site about DIY.

Knit Picks

Instructables
Making and sharing electronics and other DIY projects.

Raverly
Another knitting network. Famous among knitters, it currently has over two and a half million users.

Environmental, Social Good & Sustainability

Care2

Greenopolis

Green Thing

Make Me Sustainable

Wiser.org
Social network for sustainability

Food, Cooking and Wine

Adegga
Wine network.

AllRecipes.com

Bake Space

Big Oven

Bottle Notes

Family Oven

Group Recipes

Must Love Wine

Open Source Food

Snooth

Winelog

Wine Societies
For collectors of fine wines.

Games

Game Spot

Kaneva
Virtual World

Second Life
Virtual World, used to be famous.

Health & Medical

Baby Center Community
Pregnancy and the things that arrive a few months later.

Daily Strength
Support for getting through physical and mental health problems.

Live Strong
Food, fitness and health.

My Cancer Place

One Health

Patients Like Me

Peertrainer

RareShare
Concentrates on rare medical conditions.

Tudiabetes
Diabetes support site.

Music & Cinema

Film Affinity
“Find your movie soulmate worldwide”.

Hip-Hop.net
Indie Hip-Hop artists and fans.

Jaman
Movies.

Jamendo
Music.

Last.fm

Singin.com

Pets

Catster

Dogster

Petster

It’s the law, every pet site must end in ster.

Photography

500px
Pro / Semi-professional photographers hangout.

Fotolog

MyShutterSpace

Picture Social

Productivity & Self-improvement

43 Things
Getting things done by going public with your goals.

Superviva
Things to do before you die.

Tools for Life

Shopping

DealDigg
Social bargain hunting.

Etsy
Hand-made products site with active community of buyers and sellers.

Judy’s Book
More bargain hunting.

MyItThings

thisnext.com

Sports

ActionProfiles
Action sports.

Athlinks.com
For “endurance athletes”. I’m guessing that’s as horrific as it sounds.

Bouldr.net
For climbers.

FanNation

Golf Link

Sportsvite

Takkle
For high school athletes.

Travel

BootsnAll
One of the oldest indie travel social networks.

WAYN
WAYN = Where Are You Now?

Tango Diva
Ladies who travel.

TravBuddy

Trip Connect

Wayfaring

Where Are You?

Woophy
Travel photography.

Women’s Interests

BlogHer

Cafe Mom

Chick Advisor

Circle of Moms
Hugely popular network about motherhood.

Girls With Goals

Mommy Tracked

Raising Them
Kids.

Work It Mom

Writers & Writing

Book-in-a-week.com
“Where writers write together”

Gather
Bills itself as a place for writer’s but it has a more general scope than just authors and writing.

Trigger Street Labs
Screenwriting.

Writer’s Cafe

Writers Network



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